Job opportunity: Marketing Operations Analyst Skip To Content

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Marketing Operations Analyst

New York · Full-time · Mid level

About The Position

Fireblocks is one of the most well funded and fastest growing start-ups in the crypto and blockchain space. We’re on a mission to enable every business in the world to securely and easily support digital assets and cryptocurrencies. Today, over 800 financial institutions rely on the Fireblocks platform to store, transfer and issue digital assets – and we’re just getting started. The financial services and payments space is being disrupted by blockchain technology and we are at the forefront, driving the change to an efficient, fraud free and transparent financial system. The Marketing Operations team is a critical component of ensuring the success of the Fireblocks vision.


You will be an early member of a growing global team, improving ROI reporting and data visibility by preparing, analyzing, and reporting on customer behavior and marketing performance data to help the marketing team improve performance and reach our goals. At Fireblocks, you will have the opportunity to work with, and be mentored by, some of the top professionals in the industry. It will be both the most challenging and fulfilling job you will ever have.


This role reports directly to Marketing Operations and sits in our New York office.

As the Marketing Operations Analyst, your job is to:

  1. Provide campaign and channel performance reports and dashboards
  2. Analyze and continually provide insights on experiments to improve the customer journeys, conversion rates, and funnel velocity. 
  3. Improve reporting structure and capabilities


Responsibilities

  • Support the marketing organization and report to Marketing Operations
  • Evaluate the impact of demand generation and omni-channel campaigns on pipeline and revenue
  • Measure the end-to-end marketing funnel performance
  • Develop robust KPIs and scorecards for marketing performance monitoring and tracking purposes
  • Collaborate with the marketing theater leaders and GTM operations teams and leverage data to inform, develop, and iterate on marketing strategy.
  • Ensure marketing costs are tracked and reported correctly
  • Identify areas of improvement in the marketing funnel

Requirements

  • Excellent written and verbal communication skills
  • Advanced MS Excel skills
  • 3 years of analyst experience
  • Proven cross functional experience
  • Strong analytical capabilities 
  • Be able to problem-solve and understand key drivers of pipeline and revenue
  • Strong Google Analytics experience
  • Background in SaaS or fast growing startups highly preferred

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