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How the Biggest Brands are Going from Web2 to Web3

  • Speakers
  • Itai Turbahn CEO, Dynamic
  • Kevin Lehtiniitty Co-Founder, CPO and CTO, Fortress
  • Madeleine Pierpont Web3 Associate, The Museum of Modern Art
  • Omer Amsel Head of Web3, Fireblocks
  • Srdjan Mahmutovic CEO and Co-Founder, Kriptomat


Corporations and retail brands are actively exploring the creation of Web3 experiences for their users, who are primarily Web2-natives.

In this session, we discuss the complexities of bridging Web2 and Web3, and how companies can create a seamless experience that’s comfortable and user-friendly.